Why are Advertisers Still Whitewashed?

Tuesday, July 8, 2008


Some of my closest friends are label whores, and there's nothing wrong with that.  If I could afford to buy multiple LV bags and Gucci sunglasses ( my fav pair broke last week) then I would.  But one thing that I will never understand is why people buy brands that don't support them.
Case in point: flipping through the new Italian Vogue, you will see hundreds of editorial pages of beautiful black models, but you won't see many ads featuring them. Surprise surprise! Correct me if I'm wrong, but doesn't Naomi Campbell have an LV ad and Chanel Iman is in a Gap campaign.

I'm not sure why advertisers aren't using more color in their ads.It can't be that black doesn't sell. So what's the deal...could someone please tell me.
NBC's Today Show brought up this shady situation yesterday morning. It's a little lengthy for my liking, but model Veronica Webb brings up some great points.   



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1 comment:

Chelsea Rae said...

That was a fantastic interview. THe first time I even heard the rumor there was going to be an all black Vogue, I was a little wary this kind of thing would become a one-off like black history month (I think all history should be kept and celebrated together), but I'm hoping what they said about society and the fashion industry having to be conditioned to see darker skinned girls as beautiful, and the magazine helping that conditioning is true.