A few years ago, I was trying to build my modeling portfolio and earn a little extra cash. I found an ad on Craigslist that seemed to fit the bill. "Photographer looking for models for a stock photo shoot" the ad read. I submitted my pictures and stats, and waited for a response. In less than a day the photographer called to book me, and I was thrilled.
When I arrived to the studio, I met the photographer and the incredible glam squad. They explained we would be shooting a few different looks for a beauty story. I knew that the goal was to get enough compelling images for the stock photo collection. The photographer thoroughly explained to me the usage and my rate, so I knew what I was getting myself into.
Sitting in the hair and makeup chair in front of that huge mirror with those bright lights, I felt like a star. When it was finally time for me to step in front of the camera, I was ready to shine. Four hours, three wardrobe changes, three hair and makeup looks later, it was a wrap! I knew we'd gotten some great stuff, but it would be months before I would know the fate of the images we created.
Stock photography is a catalog of photos that are licensed for a specific use. Instead of hiring a photographer and models, a company can just search a database to find pictures needed for a project. Just agree to the terms, pay the fees, and boom, you've got photos!
Fast forward to nearly two years after I did that shoot. I get an email from an old classmate telling me that my spread in a well-known Black magazine looks fabulous. Wait, what?! She must have made a mistake, because I did not shoot for the magazine. I hit up a newsstand, and start flipping through pages. Low and behold, I'm right there on pages 37 and 38.
I was speechless. How had this happened? Ah yes, these photos were from that stock photo shoot. I guess I'd expected the photographer to alert me to when and where the images would be used, but it doesn't work like that. Once I signed the model release and the photographer gave the images to the photo agencies, that was it. My direct involvement was done.
Over the next few years, more and more images from that stock photo collection began popping up around the world. My photos were used to sell makeup, teach women about protecting their hair from heat damage, and encourage corporate companies to get a makeover. My face was even used by a racist blogger to demonstrate what happens when races mix. There was nothing I could do to stop it, because I'd signed a release that allowed anyone to purchase my image.
Before you decide to do stock photography, consider the consequences. Yes, it can potentially be great exposure. Early in my career, I needed those tear sheets for my portfolio. The downside is that for the rest of my life those photos can be used online and in print, and I don't get paid every time. Is it really worth it?
My rate as a model for that stock photo shoot was $250. Being able to say "Hey Mom, I'm in Cosmo South Africa!" is priceless!
P.S. Thanks to Leila of Black Girl Long Hair for encouraging me to write this.
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